Overview

Formaloo is a no-code platform for creating forms, applications, and databases to collect and analyze customer data. It enables businesses to build custom internal tools, automate workflows, and gain actionable insights from their audience without requiring developers.

About Formaloo

Formaloo provides a comprehensive no-code development platform designed to help businesses collect, manage, and act on their data. Users can build a wide range of custom solutions, from simple surveys and forms to complex internal applications and customer portals, using an intuitive drag-and-drop interface. The platform's core includes a powerful form builder with features like conditional logic and calculations, allowing for dynamic and interactive data collection. All submitted data is organized within a built-in customer data platform (CDP), creating a unified view of audience interactions. This centralized data can then be leveraged through workflow automation, enabling teams to trigger actions like sending personalized emails, updating records, or integrating with other business tools. By combining data collection, database management, and automation, Formaloo empowers non-technical users to streamline processes, improve customer engagement, and make more informed, data-driven decisions.

Key Features

  • Drag-and-Drop App Builder
    Create custom forms, surveys, quizzes, and simple applications using an intuitive visual builder with various field types, logic, and design options.
  • Customer Data Platform (CDP)
    Consolidate customer data from forms and other sources into a single, unified database to better understand audience segments and personalize interactions.
  • Workflow Automation
    Automate business processes by setting up triggers and actions. Send emails, update records, or connect to other apps based on form submissions and data changes.
  • Data Analysis & Visualization
    Analyze collected data with built-in tools and charts. Generate live reports to gain insights from survey responses and customer information directly within the platform.
  • Customizable Templates
    Accelerate development with a library of pre-built templates for common use cases like lead generation, event registration, and customer feedback surveys.
  • Team Collaboration & Workspaces
    Work with team members on forms and databases within shared workspaces. Set granular access permissions to manage data collection and analysis collaboratively.
  • Conditional Logic & Branching
    Create dynamic forms that show or hide questions based on previous answers, guiding users through a personalized and relevant data entry experience.

Use Cases

  • Lead Generation & Qualification
    Build interactive lead capture forms and quizzes to engage potential customers. Use conditional logic to automatically qualify leads and route them to the correct sales team, streamlining the follow-up process.
  • Customer Feedback Collection
    Design and distribute customer satisfaction (CSAT) or Net Promoter Score (NPS) surveys. Analyze responses in real-time dashboards to identify areas for improvement and enhance the customer experience.
  • Event Registration & Management
    Create online registration forms for webinars, workshops, or conferences. Automate confirmation emails and collect attendee information in a centralized database for easy access and management.
  • Building Internal Tools
    Develop simple internal applications like inventory trackers, employee directories, or project request forms without writing code. Centralize operational data for secure team access and improved efficiency.
  • Online Quizzes & Assessments
    Create engaging quizzes for marketing campaigns or assessments for training programs. Automatically score results, provide instant feedback to participants, and collect valuable audience data.
  • HR & Recruitment Automation
    Streamline hiring by building custom job application forms and candidate screening surveys. Organize applicant data automatically, making it easier to track and evaluate candidates through the recruitment pipeline.
  • Order and Payment Forms
    Create secure forms to collect orders and process payments by integrating with payment gateways. Simplify the sales process for products or services directly from a website or landing page.