ActiveCampaign
Overview
ActiveCampaign provides a customer experience automation platform that combines email marketing, marketing automation, and a sales CRM. It helps businesses connect and engage with their customers through personalized, automated communication across various channels to support growth.
Get Started
About ActiveCampaign
ActiveCampaign offers a comprehensive customer experience automation platform designed to help businesses of all sizes grow. Its core functionality integrates email marketing, powerful marketing automation, and a sales CRM to create a unified view of the customer journey. Users can build automated workflows to send personalized emails, segment contacts based on behavior and attributes, and score leads to identify the most engaged prospects. The platform supports multi-channel communication, including SMS marketing and site messages, allowing for timely and relevant outreach. With features like landing page creation, site and event tracking, and detailed reporting, businesses can capture leads and analyze campaign performance. The sales CRM helps teams manage their pipeline, track deals, and automate follow-ups, ensuring no opportunity is missed. It also connects with hundreds of popular apps, such as e-commerce platforms, payment processors, and analytics tools, to centralize data and streamline operations.
Key Features
-
Marketing Automation
Design visual workflows to automate marketing tasks. Send welcome series, trigger emails based on site visits, and segment contacts automatically to deliver personalized experiences at scale. -
Email Marketing
Create professional, responsive email campaigns with a drag-and-drop designer. Utilize templates, personalization tags, and A/B testing to improve engagement and drive conversions. -
Sales CRM
Manage contacts and track deals in a visual pipeline. Automate lead nurturing, task assignments, and follow-up emails to help sales teams focus on closing deals more efficiently. -
Landing Pages
Build and publish custom landing pages without needing a developer. Use a drag-and-drop builder to create pages for lead capture, event promotion, or product announcements. -
Site & Event Tracking
See what contacts do on your website. Track page visits, link clicks, and custom events to trigger automations and segment your audience based on their real-time behavior. -
Lead Scoring
Automatically score contacts based on their engagement and demographic data. Prioritize the most qualified leads for your sales team to follow up with, improving conversion rates. -
SMS Marketing
Engage contacts directly through text messages. Send appointment reminders, flash sale alerts, or follow-up messages as part of a broader automated marketing campaign. -
Advanced Reporting
Gain insights into campaign performance, automation workflows, and deal progress. Analyze metrics like open rates, click-throughs, and goal conversions to optimize your strategy.
Use Cases
-
E-commerce Abandoned Cart Recovery
Automatically trigger a series of emails or SMS messages when a shopper leaves items in their cart. Offer a discount or reminder to encourage them to complete their purchase, recovering lost revenue. -
Lead Nurturing for B2B Services
Create an automated email sequence for new leads who download a resource. Nurture them with educational content and case studies before assigning qualified leads to the sales team. -
New Subscriber Welcome Series
Greet new email subscribers with an automated welcome series. Introduce the brand, set expectations, and provide valuable content or a special offer to build an immediate connection and drive engagement. -
Audience Segmentation for Promotions
Use tags and custom fields to segment an audience based on past purchases or engagement. Send highly targeted promotional campaigns to specific groups for better conversion rates and relevance. -
Automating Sales Pipeline Tasks
When a deal moves to a new stage in the sales CRM, automatically create a task for a sales rep to follow up or send a proposal, ensuring a consistent and timely sales process. -
Post-Purchase Customer Feedback
A week after a customer makes a purchase, trigger an automated email asking for a review or feedback on their experience. This helps gather social proof and improve customer service. -
Webinar & Event Follow-Up
After a webinar, automatically segment attendees from no-shows. Send a recording and a special offer to attendees, and a "sorry we missed you" email with the recording to those who could not make it.