Unbounce
Overview
Unbounce provides a conversion intelligence platform that helps businesses create and optimize landing pages, popups, and sticky bars. Its AI-powered tools enable marketers to build campaigns faster, generate relevant copy, and automatically route traffic to increase conversions and improve marketing ROI.
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About Unbounce
Unbounce offers a suite of tools designed to help marketers improve conversion rates from their digital campaigns. The platform features the AI-powered Smart Builder, which provides data-backed recommendations for page layouts and sections to accelerate the creation of effective landing pages. It also includes Smart Copy, an AI writing assistant that can generate, remix, and expand marketing copy for ads, emails, and websites. A key feature is Smart Traffic, an AI algorithm that analyzes visitor attributes and automatically sends them to the landing page variant most likely to convert, optimizing performance faster than traditional A/B testing. For users preferring manual control, the Classic Builder offers a flexible drag-and-drop interface. Businesses can also deploy targeted popups and sticky bars to capture leads or promote offers based on user behavior. The platform integrates with a wide range of marketing automation tools, CRMs, and analytics systems, allowing for seamless data flow and streamlined campaign management.
Key Features
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AI-Powered Smart Builder
Create landing pages with AI-driven recommendations for layout and section creation based on your industry and conversion goals. This feature suggests optimized designs to get campaigns live faster. -
Smart Copy AI Writing Assistant
Generate, expand, and remix marketing copy for ads, emails, and landing pages. Overcome writer's block and create compelling content tailored to a specific audience and brand voice. -
Smart Traffic Optimization
This AI-powered tool automatically directs visitors to the landing page variant most likely to convert them. It begins optimizing traffic after as few as 50 visits, improving results quickly. -
Classic Drag-and-Drop Builder
Offers full creative control with a flexible drag-and-drop interface. Build and customize landing pages from scratch or a template, placing elements with pixel-perfect precision. -
Popups and Sticky Bars
Design and launch targeted popups and sticky bars to capture leads, promote offers, or make announcements. Trigger them based on visitor behavior like arrival, exit, or scroll depth. -
A/B Testing
Test different headlines, images, calls-to-action, and page layouts against each other to identify which elements drive the most conversions and continuously improve campaign performance. -
Marketing Tool Integrations
Connect landing pages to your existing marketing stack. Send leads directly to CRMs, email marketing platforms, and analytics tools to automate workflows and consolidate campaign data.
Use Cases
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PPC & Paid Search Campaigns
Create dedicated, message-matched landing pages for each ad group to increase Quality Scores and lower cost-per-click. Use Smart Traffic to optimize conversions from paid search and social ads automatically. -
SaaS Customer Acquisition
Design focused landing pages that highlight key software features and benefits to drive free trial signups or demo requests. A/B test headlines and calls-to-action to maximize user acquisition rates. -
E-commerce Promotions
Launch dedicated pages for new products or special promotions without needing developer resources. Use popups to offer discount codes or capture emails for cart abandonment campaigns, driving direct sales. -
Lead Generation Funnels
Build multi-step funnels using landing pages and popups to capture leads for webinars, ebooks, or sales demos. Integrate directly with a CRM to automatically route new contacts to the sales team. -
Gated Content & Email List Building
Promote ebooks, whitepapers, and reports with dedicated landing pages. Gate the content behind a form to grow an email subscriber list and nurture leads with valuable information. -
Agency Campaign Management
Agencies can manage multiple client accounts from a single dashboard, rapidly building and launching high-performing landing pages for diverse campaigns while keeping client assets separate and organized.