Impact
Overview
Impact provides a comprehensive partnership management platform designed to automate and scale the entire partnership lifecycle. It enables businesses to discover, recruit, manage, and optimize various partnerships, from affiliates to influencers and strategic B2B relationships, all in one place.
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About Impact
Impact's Partnership Cloud is a comprehensive management platform that helps businesses automate and scale every type of partnership. It centralizes the entire partnership lifecycle, from discovery and recruitment to engagement, tracking, and payment. The platform supports diverse partnership models, including traditional affiliates, influencers, content publishers, mobile apps, and strategic B2B relationships. Businesses can utilize its marketplace to find new partners and use automated tools to manage contracting and commission structures. Its robust tracking technology provides accurate, cross-device attribution, ensuring partners are credited correctly for the value they drive. The system also streamlines global payments, handling currency conversions and compliance to reduce administrative burdens. With integrated fraud protection and detailed performance analytics, companies gain the insights needed to optimize their programs, protect their marketing spend, and grow revenue through a scalable, high-performing partnership channel.
Key Features
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Partnership Discovery & Recruitment
Find and recruit new partners from a global marketplace. Use automated tools to reach out to potential affiliates, influencers, and B2B partners that align with the brand. -
Flexible Contracting & Commissions
Create and manage custom contracts with flexible commission structures. Set up various payout models, such as CPA, CPC, or tiered rewards, to incentivize partner performance. -
Cross-Device Tracking & Attribution
Accurately track customer journeys across multiple devices and touchpoints. Ensure partners are credited correctly for conversions, providing clear attribution data for informed decisions. -
Automated Partner Payments
Streamline the payment process with automated invoicing and global payouts in local currencies. The platform handles payment processing and tax compliance to reduce administrative overhead. -
Fraud Detection & Protection
Protect marketing spend with automated fraud monitoring. The system detects and blocks fraudulent traffic and invalid conversions to ensure data integrity and program quality. -
Partnership Optimization & Insights
Access detailed performance reports and analytics to monitor partnership ROI. Use data-driven insights to optimize program strategy and scale successful relationships. -
Partner Engagement Tools
Communicate effectively with partners through integrated messaging and content sharing. Provide them with the creative assets and information they need to succeed.
Use Cases
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Building Strategic B2B Partnerships
A SaaS company creates a referral program for other businesses. They use the platform to manage these strategic partnerships, track referred leads and customers, and automate revenue-sharing payouts. -
Agency Management of Client Programs
A marketing agency manages partnership programs for multiple clients from a single dashboard. They can streamline workflows, pull consolidated reports, and demonstrate ROI for each client's affiliate and influencer activities. -
Content Monetization for Publishers
A media publisher finds relevant brand partners to promote to their audience. They use the platform's tools to easily access tracking links and creative assets, turning their content into a consistent revenue stream. -
Scaling an Affiliate Program
A retail brand uses the platform to discover and recruit new affiliate publishers. They automate contracts, track sales in real-time, and process commission payments, efficiently growing their affiliate revenue channel. -
Managing Influencer Marketing Campaigns
A direct-to-consumer company manages its influencer relationships by tracking performance via unique codes and links. They can attribute sales directly to specific influencers and automate their payouts based on performance. -
Mobile App User Acquisition
A mobile app developer partners with other apps and publishers to drive installs. The platform tracks clicks and installs, ensuring accurate attribution and payment for each new user acquired through partnership channels.