Frase
Overview
Frase provides an AI-powered platform designed to streamline the SEO content creation workflow. It helps users research competitors, generate detailed content briefs, write optimized copy, and improve existing articles to achieve higher search engine rankings and attract more organic traffic.
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About Frase
Frase offers a suite of tools that assists content marketers, SEO specialists, and agencies in producing high-quality, search-optimized content efficiently. The platform automates the research process by analyzing the top-ranking search results for any keyword, generating comprehensive content briefs in minutes. These briefs include key topics, headers, and questions to cover. An integrated AI writer helps draft outlines, paragraphs, or entire articles based on this research, significantly reducing writing time. The content editor provides real-time feedback, scoring the text against competitors and suggesting terms to include for topical relevance. This ensures the final piece is comprehensive and well-positioned to rank. Additionally, Frase integrates with Google Search Console to provide content analytics, identifying opportunities to refresh underperforming pages and protect rankings from content decay.
Key Features
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AI Content Briefs
Automatically analyzes top search results to generate detailed and actionable content briefs. This saves hours of manual research and provides a clear roadmap for writers to follow. -
Content Optimization Editor
A text editor that scores your content in real-time against top competitors. It suggests relevant topics and keywords to include, helping you create more comprehensive articles. -
AI Writer
Utilizes AI to help write and rewrite copy, generate outlines, and expand on ideas. It assists in overcoming writer's block and accelerating the content creation process. -
Content Analytics
Integrates with Google Search Console to monitor keyword performance and identify content that is losing rankings, presenting clear opportunities for optimization and updates. -
SERP Analysis
Provides a detailed, side-by-side breakdown of the top search results, including word count, domain authority, and heading structure for in-depth competitive research. -
Outline Builder
Quickly builds a content outline by pulling heading structures from top-ranking competitor articles, providing a strong foundation for a new piece of content.
Use Cases
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Creating New SEO Articles
A content writer generates a brief for a target keyword, uses the AI writer to draft the article, and then refines it in the optimizer to achieve a high topic score before publishing, increasing its ranking potential. -
Refreshing Underperforming Content
A marketing manager uses the analytics feature to find a blog post with declining traffic. They import the content into the optimizer to identify topic gaps and add relevant information, helping to regain its search ranking. -
Scaling Agency Content Production
A content agency streamlines its workflow by creating standardized briefs with Frase. This allows writers to produce consistent, high-quality, and optimized content for clients more quickly, increasing overall output. -
Competitive Content Strategy
An SEO strategist analyzes the SERP for a high-value keyword to understand the common structure and topics covered by competitors. This insight informs the creation of a superior content outline designed to outperform them. -
Improving On-Page SEO for Core Pages
A business owner imports their main service pages into the content editor. They use the topic suggestions to enrich the copy, ensuring it comprehensively covers user intent and improves its relevance for target search terms. -
Developing a Topic Cluster Strategy
A content manager researches a broad pillar topic, using the tool to identify related subtopics and common questions. This helps them plan and create a cluster of interlinked articles that establish topical authority.